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Entrepreneurs think differently from other people.

I recently had the good fortune to attend a session on landing page optimization at PubCon.com , the annual conference about search, social media, Internet marketing and website operation. I learned a lot, so I thought I’d share the 14 top takeaways from the session with Small Business Trends’ readers

There are 12 steps to a small business. Next on the checklist for starting a business is Phase 3 of the Strategic Plan. Let's cover the basic steps in a strategic plan for relief.

Tired of the same old routine?

Now that everyone has received the memo – or tweet – on social media, a new memo has arrived on your office table: How does an organization manage employees who daily use social media to get things done? That’s the question Forrester execs Josh Bernoff and Ted Schadler answer in their fine book, Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Bernoff co-authored the bestselling book Groundswell with Charlotte Li). I met both authors at a New York mixer, and had also listened to Bernoff on a Harvard Business Review podcast