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Archive for June, 2011

Google Panda: Forcing Businesses to Create Better Content

If you haven’t paid any attention to the news around Google Panda but use content to market your business, here’s what you need to know. Google recently changed the way it ranks websites with content in search engine results.

Tips and Tools for Entrepreneurs

Entrepreneurs come in all shapes and sizes and all have special challenges. But there are some commonalities we all share, like the need to improve ourselves and our knowledge daily and to find new ways of leveraging our potential to create great value with limited resources. Here are some tips and tools that should apply to many entrepreneurs and our hope is that you will use what you can and pass it on to others.

The Secret to Making Social Media Work: Get It on a Calendar

The other day I was talking with a colleague about marketing, social media and time. She was marveling at all that I have on my plate and wondering out loud about how I manage to get it all done. I told her that I actually created a social media calendar

How Not to Join Facebook’s Walking Dead

Last week over at All Facebook, Brian Carter posted: Shocker 3% to 7.5% of Fans See Your Page’s Post , which was a wakeup call to many of us that perhaps our Facebook pages weren’t getting quite as many eyes as we had originally thought. Even more surprising was that, based on the data compiled by PageLever, the more fans you have, the less likely it is that your content is reaching your audience. What is going on?

5 Hot Industries Every Small Business Owner Should Know About

Want to know what industries are heating up? Industry analyst IBISWorld just released its picks for the 5 hottest startup industries for the next five years

Why You Should Attend the New York Expo 2011

New York Expo for Business will be held on November ...

How Social Media Helps Your Small Business

Social media is just one of the tools that can ...

Preparing Children to Be Entrepreneurs

The US Small Business Administration (SBA) recently conducted focus groups ...