Marketing is the process of communicating your value to your public. Whether it’s a product or service, if what you offer has value and solves a problem, then you need to market it in a way that lets your target audience know just how important it is to their lives. If marketing is communication, then your brand is a part of the message
Every other week we compile a list of great events to help you with your business. The following Small Business Events Guide is worth a close look: ****** Score Workshops & Events Multiple Dates & Locations Western Massachusetts Event – August 5, Springfield, MA Home Based Business Seminar – August 17, Monmouth, NJ See SCORE website for more local workshops. National Veteran Small Business Conference August 15-18, 2011, New Orleans The Department of Veterans Affairs is hosting this event
I’ve received a rather interesting book to review this week; it’s called The Wall Street Journal Guide to the 50 Economic Indicators That Really Matter – From Big Macs to “Zombie Banks,” the Indicators Smart Investors Watch to Beat the Market .
l almost always write first and draw later, but sometimes when I’m really, really stumped I draw something preposterous and hope that I’ll solve it with a good caption.
For a lot of businesses, or so I thought, summer means slower days and less work.