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Marketing that makes a difference doesn’t just happen. It takes planning and effort. Here are three questions that help get you to the heart of effective marketing: 1.

If you were marooned on a desert island, with only marketing books to read, which would you want with you? Our Book Editorial Team here at Small Business Trends recently reflected on that very question.

If you were marooned on a desert island, with only marketing books to read, which would you want with you? Our Book Editorial Team here at Small Business Trends recently reflected on that very question. If you had room for just 10 marketing books in your survival kit for that desert island, the 10 books below would be a good start.  Inside these choices you will come to understand how prospects and customers think, and what influences them

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This is the third day in a row where I’ve started no less than three activities within 10 minutes and made little progress on any of them.  I am distracted,  I am frustrated and I am falling behind. That’s the moment that I glance at my nightstand and see the book 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done buried under a pile of books.  ”A-ha!” I think, “This is exactly what I need to get back on track!” As I rifle through the book, it becomes clear to me that I’ve gotten trapped in the detailed tasks that make up my day instead of keeping my eye on the overall goals that I’ve set out to accomplish through the year.  I quickly realize that I have been the thief of my own time and the main obstacle to not achieving what I’d set out to do. If that sounds like you, then read on, my friend, and let’s see how we can transform our daily to-do list monster in 18 minutes.